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A quick guide to what counts as PII, why you should never email it to Faraday, and the secure ways to upload sensitive customer identifiers into the platform.

Chris Thomas & 

Ben Rose

on Dec 11, 2025

Faraday and outboundIQ helped American Standard shift lead scoring from a simple top-of-funnel blocker to a full-funnel routing optimizer, boosting contact rates from 5.56% to 20% and driving 3x higher conversion for high-score leads.

Robin Spencer

on Dec 5, 2025

This post explains how Faraday’s Market Opportunity Analysis uses your customer data and the Faraday Identity Graph to reveal your true TAM, current penetration, and where to focus future growth.

Luvean Myers & 

Ben Rose

on Nov 26, 2025

As parallel dialing collapses under compliance pressure, teams win by pairing progressive dialing with smarter, outcome-driven filtration that prioritizes the right prospects at every step.

Robin Spencer

on Nov 21, 2025

A practical look at how American Standard used predictive scoring and smarter dialing to lift contact rates, prioritize high-value leads, and modernize its call-center funnel.

Robin Spencer

on Nov 19, 2025

For new CMOs under pressure to grow, Market Opportunity Analysis cuts through data chaos to deliver a quantitative map of untapped markets. It provides a clear, actionable growth plan in days, not months, aligning marketing and sales from day one.

Ben Rose & 

Darren Sawyers

on Nov 14, 2025

Faraday’s personas now include plain-English summaries, salient traits, and strategic recommendations—making it easier than ever to interpret and act on your customer insights. Building on our recent persona naming update, this release adds a new layer of clarity and context that turns analysis into action.

Faraday

on Oct 25, 2025

Just as code copilots like Claude Code use tools like vector search to pick out relevant code (saving attention for writing code), consumer-facing AI agents should use predictive models to pick relevant demographic signals (saving attention for conversation and decision-making).

Seamus Abshere

on Oct 24, 2025

Faraday’s predictive data layer turns your homeservices CRM into a tool that shows which leads are most likely to book, helping your team focus on high-intent prospects and close more jobs efficiently.

Ben Rose

on Oct 24, 2025