Thematic personalization

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

If you're using Faraday and also love Poplar, you might find Thematic personalization predictions pretty handy. These predictions help you tailor your creative content and messaging to really resonate with your audience. So, if you're wondering what kind of message or design will click with each group, Thematic personalization can give you some solid insights. It’s a way to make sure your outreach feels spot on for different segments of your audience, without any guesswork. It's just a useful tool to make your customer interactions a bit more personal and meaningful.

Step 1
Connect your data sources
Use the link below to connect Poplar to Faraday. You can also skip this step and use CSV files to get started instead.
Poplar
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
Transaction
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
Customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Customer personas
Step 5
Define your content personalization pipeline and deploy to Poplar
Finally, deploy your prediction with the link below.
Content personalization
Step 6
Deploy to Poplar
Create a deployment target using the Poplar connection you created above. Or, get started by simply deploying to CSV.
Poplar