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Personalization

Thematic personalization

Shape your creative and message to appeal to each target — using Azure SQL

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

Azure SQL logoIf you're a Faraday user who spends a lot of time with Azure SQL, you might find Thematic Personalization predictions pretty handy. Think about it like this: you're already managing heaps of customer data in Azure SQL. By integrating Faraday's predictions, you can easily shape your messages and creative content to resonate with each target audience. It simplifies the process, making your marketing efforts more effective without a ton of extra work. It's not about a magic solution but rather a practical way to enhance what you're already doing with the tools you're comfortable with.
  1. Step 1

    Connect your data sources

    Use the link below to connect Azure SQL to Faraday. You can also skip this step and use CSV files to get started instead.
  2. Step 2

    Ingest your data into event streams

    This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
  3. Step 3

    Organize your customer data

    You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
  4. Step 4

    Declare your prediction objectives

    With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
  5. Step 5

    Define your content personalization pipeline and deploy to Azure SQL

    Finally, deploy your prediction with the link below.
  6. Step 6

    Deploy to Azure SQL

    Create a deployment target using the Azure SQL connection you created above. Or, get started by simply deploying to CSV.