Thematic personalization

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

If you're a Faraday user who spends a lot of time with Azure SQL, you might find Thematic Personalization predictions pretty handy. Think about it like this: you're already managing heaps of customer data in Azure SQL. By integrating Faraday's predictions, you can easily shape your messages and creative content to resonate with each target audience. It simplifies the process, making your marketing efforts more effective without a ton of extra work. It's not about a magic solution but rather a practical way to enhance what you're already doing with the tools you're comfortable with.

Step 1
Connect your data sources
Use the link below to connect Azure SQL to Faraday. You can also skip this step and use CSV files to get started instead.
Azure SQL
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
Transaction
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
Customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Customer personas
Step 5
Define your content personalization pipeline and deploy to Azure SQL
Finally, deploy your prediction with the link below.
Content personalization
Step 6
Deploy to Azure SQL
Create a deployment target using the Azure SQL connection you created above. Or, get started by simply deploying to CSV.
Azure SQL