Personalization

Thematic personalization

Shape your creative and message to appeal to each target — using Google Cloud SQL (MySQL)

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

Sure thing! If you're already using Google Cloud SQL (MySQL) for managing your data, integrating Faraday's Thematic personalization predictions can be a great fit. By storing these predictions directly in your MySQL database, you can smoothly shape your creative and messaging to appeal to each of your target audiences without needing additional data pipelines or storage solutions. It helps create a more cohesive workflow, keeps your data organized, and allows your team to pull personalized insights right from where your data lives. It’s a straightforward way to make the most of both tools together.

Step 1
Connect your data sources
Use the link below to connect Google Cloud SQL (MySQL) to Faraday. You can also skip this step and use CSV files to get started instead.
Google Cloud SQL (MySQL)
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
Transaction
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
Customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Customer personas
Step 5
Define your content personalization pipeline and deploy to Google Cloud SQL (MySQL)
Finally, deploy your prediction with the link below.
Content personalization
Step 6
Deploy to Google Cloud SQL (MySQL)
Create a deployment target using the Google Cloud SQL (MySQL) connection you created above. Or, get started by simply deploying to CSV.
Google Cloud SQL (MySQL)