Thematic personalization

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

If you're using Pinterest Ads to reach your audience, you might find Faraday's thematic personalization predictions pretty handy. These predictions help tailor your messaging and creative content to resonate with each specific target you've got in mind. Think of it as a way to tweak your ads so they truly connect with different segments of your audience on a more personal level. It's about making your message feel relevant and appealing, rather than just generic. This small adjustment could make your Pinterest ads more engaging and effective without a lot of extra hassle.

Step 1
Connect your data sources
Use the link below to connect Pinterest Ads to Faraday. You can also skip this step and use CSV files to get started instead.
Pinterest Ads
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
Transaction
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
Customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Customer personas
Step 5
Define your content personalization pipeline and deploy to Pinterest Ads
Finally, deploy your prediction with the link below.
Content personalization
Step 6
Deploy to Pinterest Ads
Create a deployment target using the Pinterest Ads connection you created above. Or, get started by simply deploying to CSV.
Pinterest Ads