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Personalization

Thematic personalization

Shape your creative and message to appeal to each target — using Pinterest Ads

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

Pinterest Ads logoIf you're using Pinterest Ads to reach your audience, you might find Faraday's thematic personalization predictions pretty handy. These predictions help tailor your messaging and creative content to resonate with each specific target you've got in mind. Think of it as a way to tweak your ads so they truly connect with different segments of your audience on a more personal level. It's about making your message feel relevant and appealing, rather than just generic. This small adjustment could make your Pinterest ads more engaging and effective without a lot of extra hassle.
  1. Step 1

    Connect your data sources

    Use the link below to connect Pinterest Ads to Faraday. You can also skip this step and use CSV files to get started instead.
  2. Step 2

    Ingest your data into event streams

    This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
  3. Step 3

    Organize your customer data

    You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
  4. Step 4

    Declare your prediction objectives

    With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
  5. Step 5

    Define your content personalization pipeline and deploy to Pinterest Ads

    Finally, deploy your prediction with the link below.
  6. Step 6

    Deploy to Pinterest Ads

    Create a deployment target using the Pinterest Ads connection you created above. Or, get started by simply deploying to CSV.