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Personalization

Thematic personalization

Shape your creative and message to appeal to each target — using TikTok

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

TikTok logoIf you're a Faraday user and enjoy the creative world of TikTok, you might find Thematic personalization predictions pretty handy. Think of it like this: TikTok is all about catchy content and relatable messages, right? With Thematic personalization, you can tailor your videos and ads so they genuinely resonate with different types of viewers. It helps you figure out what themes, visuals, or messages will catch each target audience's eye, making your content feel more unique and engaging. It’s a subtle way to boost your connection with your audience on a platform where every bit of authenticity counts.
  1. Step 1

    Connect your data sources

    Use the link below to connect TikTok to Faraday. You can also skip this step and use CSV files to get started instead.
  2. Step 2

    Ingest your data into event streams

    This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
  3. Step 3

    Organize your customer data

    You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
  4. Step 4

    Declare your prediction objectives

    With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
  5. Step 5

    Define your content personalization pipeline and deploy to TikTok

    Finally, deploy your prediction with the link below.
  6. Step 6

    Deploy to TikTok

    Create a deployment target using the TikTok connection you created above. Or, get started by simply deploying to CSV.