Thematic personalization

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

If you're a Faraday user and enjoy the creative world of TikTok, you might find Thematic personalization predictions pretty handy. Think of it like this: TikTok is all about catchy content and relatable messages, right? With Thematic personalization, you can tailor your videos and ads so they genuinely resonate with different types of viewers. It helps you figure out what themes, visuals, or messages will catch each target audience's eye, making your content feel more unique and engaging. It’s a subtle way to boost your connection with your audience on a platform where every bit of authenticity counts.

Step 1
Connect your data sources
Use the link below to connect TikTok to Faraday. You can also skip this step and use CSV files to get started instead.
TikTok
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
Transaction
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
Customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Customer personas
Step 5
Define your content personalization pipeline and deploy to TikTok
Finally, deploy your prediction with the link below.
Content personalization
Step 6
Deploy to TikTok
Create a deployment target using the TikTok connection you created above. Or, get started by simply deploying to CSV.
TikTok