Thematic personalization

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

If you're using both Faraday and Snowflake, you know how important it is to tailor your messaging to different customer segments. Thematic personalization predictions from Faraday can help you do just that, right within your Snowflake environment. By tapping into these insights, you can craft messages and creative content that resonate more deeply with each target audience. It’s a practical way to enhance your marketing strategy without needing additional tools or complex integrations. Just imagine being able to design campaigns that truly speak to your customers' preferences, making your efforts more effective and efficient.

Step 1
Connect your data sources
Use the link below to connect Snowflake to Faraday. You can also skip this step and use CSV files to get started instead.
Snowflake
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
Transaction
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
Customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Customer personas
Step 5
Define your content personalization pipeline and deploy to Snowflake
Finally, deploy your prediction with the link below.
Content personalization
Step 6
Deploy to Snowflake
Create a deployment target using the Snowflake connection you created above. Or, get started by simply deploying to CSV.
Snowflake