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Personalization

Thematic personalization

Shape your creative and message to appeal to each target — using Snowflake

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

Snowflake logoIf you're using both Faraday and Snowflake, you know how important it is to tailor your messaging to different customer segments. Thematic personalization predictions from Faraday can help you do just that, right within your Snowflake environment. By tapping into these insights, you can craft messages and creative content that resonate more deeply with each target audience. It’s a practical way to enhance your marketing strategy without needing additional tools or complex integrations. Just imagine being able to design campaigns that truly speak to your customers' preferences, making your efforts more effective and efficient.
  1. Step 1

    Connect your data sources

    Use the link below to connect Snowflake to Faraday. You can also skip this step and use CSV files to get started instead.
  2. Step 2

    Ingest your data into event streams

    This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
  3. Step 3

    Organize your customer data

    You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
  4. Step 4

    Declare your prediction objectives

    With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
  5. Step 5

    Define your content personalization pipeline and deploy to Snowflake

    Finally, deploy your prediction with the link below.
  6. Step 6

    Deploy to Snowflake

    Create a deployment target using the Snowflake connection you created above. Or, get started by simply deploying to CSV.