Thematic personalization

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

Imagine you're working on a marketing campaign and you want to make sure your message really resonates with each type of customer you're targeting. This is where Faraday's Thematic personalization predictions for RDS (MySQL) come in handy. By integrating these predictions with your MySQL database, you can easily tailor your creative and messages to suit different customer segments without hassle. It helps you get a better understanding of what appeals to each group so that your campaigns are more effective. It's all about making your data work for you, in a straightforward and efficient way.

Step 1
Connect your data sources
Use the link below to connect RDS (MySQL) to Faraday. You can also skip this step and use CSV files to get started instead.
RDS (MySQL)
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
Transaction
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
Customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Customer personas
Step 5
Define your content personalization pipeline and deploy to RDS (MySQL)
Finally, deploy your prediction with the link below.
Content personalization
Step 6
Deploy to RDS (MySQL)
Create a deployment target using the RDS (MySQL) connection you created above. Or, get started by simply deploying to CSV.
RDS (MySQL)