Thematic personalization

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

If you're a Faraday user who's also working with RDS (SQL Server), you might find real value in integrating Thematic personalization predictions directly into your database. Imagine having the ability to shape your creative and messaging specifically for each target right where your data lives. It could simplify your workflow and make it easier to tailor your marketing efforts without constantly toggling between different tools. Plus, leveraging SQL Server's robust capabilities alongside Faraday's insights could give you a more seamless, streamlined approach to understanding and engaging your customers in a way that feels personal and relevant to them.

Step 1
Connect your data sources
Use the link below to connect RDS (SQL Server) to Faraday. You can also skip this step and use CSV files to get started instead.
RDS (SQL Server)
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
Transaction
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
Customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Customer personas
Step 5
Define your content personalization pipeline and deploy to RDS (SQL Server)
Finally, deploy your prediction with the link below.
Content personalization
Step 6
Deploy to RDS (SQL Server)
Create a deployment target using the RDS (SQL Server) connection you created above. Or, get started by simply deploying to CSV.
RDS (SQL Server)