Thematic personalization

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

Imagine being able to tailor your marketing messages and creative content perfectly to each customer. With Faraday’s Thematic Personalization predictions, you can do just that. And, if you're already using Amazon S3, integrating these predictions into your workflow becomes seamless. Store all your personalized data securely in S3 and easily access it whenever you need to craft the right message for the right audience. It's a simple way to make your marketing more effective without overcomplicating your process. Give it a try and see how small adjustments can make a big difference.

Step 1
Connect your data sources
Use the link below to connect S3 to Faraday. You can also skip this step and use CSV files to get started instead.
S3
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
Transaction
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
Customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Customer personas
Step 5
Define your content personalization pipeline and deploy to S3
Finally, deploy your prediction with the link below.
Content personalization
Step 6
Deploy to S3
Create a deployment target using the S3 connection you created above. Or, get started by simply deploying to CSV.
S3