Thematic personalization

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

Imagine you're a Faraday user who's also into HubSpot for your marketing needs. You might find Thematic personalization predictions to be a pretty handy tool in your toolkit. It can help you figure out just the right message and creative content that will resonate with your different audience segments. By integrating these predictions into HubSpot, you can tailor your campaigns more precisely without too much hassle. It’s like having a bit of extra insight to make your marketing feel a bit more personalized and effective, without reinventing the wheel.

Step 1
Connect your data sources
Use the link below to connect HubSpot to Faraday. You can also skip this step and use CSV files to get started instead.
HubSpot
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
Transaction
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
Customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Customer personas
Step 5
Define your content personalization pipeline and deploy to HubSpot
Finally, deploy your prediction with the link below.
Content personalization
Step 6
Deploy to HubSpot
Create a deployment target using the HubSpot connection you created above. Or, get started by simply deploying to CSV.
HubSpot