Thematic personalization

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

If you're a Faraday user who also uses GCS, you might find Thematic personalization predictions especially handy. These predictions help you understand what type of message and creative content will resonate best with your different audiences. By seamlessly integrating this feature into GCS, you can tailor your campaigns more effectively and ensure your content hits the right notes with each target group. It’s a practical way to make your marketing efforts a bit more personal and impactful, without too much extra hassle.

Step 1
Connect your data sources
Use the link below to connect GCS to Faraday. You can also skip this step and use CSV files to get started instead.
GCS
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
Transaction
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
Customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Customer personas
Step 5
Define your content personalization pipeline and deploy to GCS
Finally, deploy your prediction with the link below.
Content personalization
Step 6
Deploy to GCS
Create a deployment target using the GCS connection you created above. Or, get started by simply deploying to CSV.
GCS