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Personalization

Thematic personalization

Shape your creative and message to appeal to each target — using GCS

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

GCS logoIf you're a Faraday user who also uses GCS, you might find Thematic personalization predictions especially handy. These predictions help you understand what type of message and creative content will resonate best with your different audiences. By seamlessly integrating this feature into GCS, you can tailor your campaigns more effectively and ensure your content hits the right notes with each target group. It’s a practical way to make your marketing efforts a bit more personal and impactful, without too much extra hassle.
  1. Step 1

    Connect your data sources

    Use the link below to connect GCS to Faraday. You can also skip this step and use CSV files to get started instead.
  2. Step 2

    Ingest your data into event streams

    This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
  3. Step 3

    Organize your customer data

    You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
  4. Step 4

    Declare your prediction objectives

    With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
  5. Step 5

    Define your content personalization pipeline and deploy to GCS

    Finally, deploy your prediction with the link below.
  6. Step 6

    Deploy to GCS

    Create a deployment target using the GCS connection you created above. Or, get started by simply deploying to CSV.