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Personalization

Thematic personalization

Shape your creative and message to appeal to each target — using MySQL

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

MySQL logoIf you're navigating the world of customer behavior and you're a MySQL user, Thematic personalization predictions from Faraday can be a real game-changer without any fuss. Imagine you're trying to fine-tune your messaging to connect better with different customer segments—Faraday's insights can help you tailor your content just right. Integrating these predictions into MySQL is pretty straightforward, so you can easily query the data and craft messages and creatives that resonate with your audience. It’s a handy way to use your existing tools to make your marketing more effective, all without adding extra complexity to your workflow.
  1. Step 1

    Connect your data sources

    Use the link below to connect MySQL to Faraday. You can also skip this step and use CSV files to get started instead.
  2. Step 2

    Ingest your data into event streams

    This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
  3. Step 3

    Organize your customer data

    You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
  4. Step 4

    Declare your prediction objectives

    With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
  5. Step 5

    Define your content personalization pipeline and deploy to MySQL

    Finally, deploy your prediction with the link below.
  6. Step 6

    Deploy to MySQL

    Create a deployment target using the MySQL connection you created above. Or, get started by simply deploying to CSV.