Personalization

Thematic personalization

Shape your creative and message to appeal to each target — using RDS (Postgres)

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

If you're already using RDS (Postgres) for your data, incorporating Faraday's thematic personalization predictions can streamline your workflow. With these predictions right in your database, your data scientists and engineers can easily shape creative content and messages that resonate with your different customer segments. It helps you smoothly combine your customer data with insights about what appeals to them, all within a familiar environment. This integration can make your marketing efforts more effective without requiring complex changes to your data infrastructure.

Step 1
Connect your data sources
Use the link below to connect RDS (Postgres) to Faraday. You can also skip this step and use CSV files to get started instead.
RDS (Postgres)
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
Transaction
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
Customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Customer personas
Step 5
Define your content personalization pipeline and deploy to RDS (Postgres)
Finally, deploy your prediction with the link below.
Content personalization
Step 6
Deploy to RDS (Postgres)
Create a deployment target using the RDS (Postgres) connection you created above. Or, get started by simply deploying to CSV.
RDS (Postgres)