Personalization

Thematic personalization

Shape your creative and message to appeal to each target — using Salesforce Marketing Cloud

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

If you're using Salesforce Marketing Cloud and want to make your campaigns more effective, Thematic Personalization predictions from Faraday might be a good fit. They help you tailor your messages and creative content to better appeal to each of your target audiences. By using these insights, you can refine your approach in a way that feels more personal and relevant, without having to guess what works best. It's a helpful way to boost engagement and make your marketing efforts a bit more efficient and thoughtful.

Step 1
Connect your data sources
Use the link below to connect Salesforce Marketing Cloud to Faraday. You can also skip this step and use CSV files to get started instead.
Salesforce Marketing Cloud
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
Transaction
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
Customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Customer personas
Step 5
Define your content personalization pipeline and deploy to Salesforce Marketing Cloud
Finally, deploy your prediction with the link below.
Content personalization
Step 6
Deploy to Salesforce Marketing Cloud
Create a deployment target using the Salesforce Marketing Cloud connection you created above. Or, get started by simply deploying to CSV.
Salesforce Marketing Cloud