Thematic personalization

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

If you're already using Redshift Serverless, integrating Thematic personalization predictions from Faraday could be a great way to enhance your campaigns without adding extra complexity. These predictions can help you tailor your messages and creative content to resonate more effectively with different segments of your audience. By having these insights directly within Redshift Serverless, you can streamline your workflow, making it easier to analyze and act on the data you have. This could help you create more personalized experiences for your customers, potentially improving engagement and satisfaction. It's a simple way to make your data work a bit harder for you.

Step 1
Connect your data sources
Use the link below to connect Redshift Serverless to Faraday. You can also skip this step and use CSV files to get started instead.
Redshift Serverless
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
Transaction
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
Customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Customer personas
Step 5
Define your content personalization pipeline and deploy to Redshift Serverless
Finally, deploy your prediction with the link below.
Content personalization
Step 6
Deploy to Redshift Serverless
Create a deployment target using the Redshift Serverless connection you created above. Or, get started by simply deploying to CSV.
Redshift Serverless