Thematic personalization

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

If you're a Faraday user who also utilizes SFTP, incorporating Thematic personalization predictions could be a nice touch to streamline your workflow. By receiving these predictions through SFTP, you can directly integrate valuable insights on what kind of messages and creatives resonate with each target into your existing systems. This means less manual work and more seamless updates, helping you maintain a consistent and tailored approach to your customer engagement efforts. It's a practical step that might make your job a bit easier and your campaigns a bit more effective.

Step 1
Connect your data sources
Use the link below to connect SFTP to Faraday. You can also skip this step and use CSV files to get started instead.
SFTP
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
Transaction
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
Customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Customer personas
Step 5
Define your content personalization pipeline and deploy to SFTP
Finally, deploy your prediction with the link below.
Content personalization
Step 6
Deploy to SFTP
Create a deployment target using the SFTP connection you created above. Or, get started by simply deploying to CSV.
SFTP