Thematic personalization

You will need a Faraday account to use this template. It is free to sign up and you will just need some sample data to start.

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For Faraday users who are also using Motherduck, integrating Thematic personalization predictions can add a subtle, yet impactful layer to their customer engagement strategies. By understanding which messages and creative elements resonate most with different target segments, brands can refine their communication to be more relevant and personal. This isn't about making grand changes but rather small tweaks that acknowledge the diverse interests and preferences of the audience. In Motherduck, these predictions can seamlessly fit into existing workflows, providing insights that allow for improved targeting and a smoother alignment with overall marketing strategies. It's a straightforward way to make communications a bit more thoughtful and effective.

Step 1
Connect your data sources
Use the link below to connect motherduck to Faraday. You can also skip this step and use CSV files to get started instead.
motherduck
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
Transaction
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
Customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Customer personas
Step 5
Define your content personalization pipeline and deploy to motherduck
Finally, deploy your prediction with the link below.
Content personalization
Step 6
Deploy to motherduck
Create a deployment target using the motherduck connection you created above. Or, get started by simply deploying to CSV.
motherduck