Data needed for holdout test

In order to build a model, you must provide names and dates

You must provide names and dates for Leads and Conversions.

Leads

Here is the Leads template. We need the date that somebody became a lead.

Conversions (transactions)

Here is the Orders/purchases/transactions template. We need the dates of individual transactions, and optionally the product and amount.

Conversions (customer-level data)

You can provide customer-level (as opposed to transaction-level), however we usually DO NOT need it and cannot use it for a holdout test. Here is the Customers template. Not preferred, because we need the date of every transaction, not just the date of the first or last transaction.

How to upload securely

Please upload these to the Faraday dashboard in the Datasets section.

Video

Here's a video walkthrough of our CTO Seamus getting the necessary data.