Thematic personalization

You will need a Faraday account to use this template. It is free to sign up and you will just need some sample data to start.

Get started for free

Hey there! If you're already exploring customer behavior with Faraday, using Thematic personalization predictions in Athena could be a handy next step. It helps you tailor your messages and creative content to resonate with each group of your audience. So, instead of guessing what might work, you’re making informed decisions. This way, your campaigns can feel more relevant and engaging to different segments of your audience, without having to reinvent the wheel for every campaign. It's all about making those small adjustments that can lead to meaningful connections with your customers.

Step 1
Connect your data sources
Use the link below to connect Athena to Faraday. You can also skip this step and use CSV files to get started instead.
Athena
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
Transaction
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
Customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Customer personas
Step 5
Define your content personalization pipeline and deploy to Athena
Finally, deploy your prediction with the link below.
Content personalization
Step 6
Deploy to Athena
Create a deployment target using the Athena connection you created above. Or, get started by simply deploying to CSV.
Athena