Thematic personalization

You will need a Faraday account to use this template. It is free to sign up and you will just need some sample data to start.

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If you're using Faraday to tap into thematic personalization, integrating your data with ClickHouse could be a nice move. ClickHouse can handle large datasets efficiently, making it a great companion for analyzing customer behaviors and preferences. By using thematic personalization predictions in ClickHouse, you can quickly uncover insights into which messages and creative elements resonate with different customer segments. This could streamline your efforts in crafting personalized campaigns, allowing for data-driven decisions that suit your audience's taste without overcomplicating the process. It's a gentle way to enhance your marketing strategies with the power of both predictive analytics and fast data processing.

Step 1
Connect your data sources
Use the link below to connect ClickHouse to Faraday. You can also skip this step and use CSV files to get started instead.
ClickHouse
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
Transaction
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
Customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Customer personas
Step 5
Define your content personalization pipeline and deploy to ClickHouse
Finally, deploy your prediction with the link below.
Content personalization
Step 6
Deploy to ClickHouse
Create a deployment target using the ClickHouse connection you created above. Or, get started by simply deploying to CSV.
ClickHouse