You know your channels. You know how best to target audiences on those channels. Faraday helps take those strategies to the next level.

Use portable lookalike audiences to expand your reach beyond built-in targeting capabilities.

Use Faraday personas to create lookalike audiences—then personalize your ad creative.

Optimize your broad audience targeting strategy with predictive geotargeting. Better yet, do it all.

Predictive targeting meets SEM. Prioritize your clients' SEM spend on lucrative geographies.

Lean into geotargeting to determine where your clients' should or shouldn't be advertising.

Use geo-bid modifiers to raise or lower bids based on how many likely buyers live in a specific zip code.

Deliver highly relevant communications—keep customers coming back for more.

Predict which customers are ready to make another purchase, ready upgrade, at risk of churning—then intervene immediately.

With Faraday, you can easily score customers and keep their personas up-to-date on a daily basis—ensuring that your communications are timely, relevant, and personalized.

Will they or won't they convert? When it comes to lead scoring, data matters.

With Faraday, lead scoring doesn't mean rule-based sorting—it means data enrichment and bespoke predictive modeling.

Get accurate lead scores in your systems via real-time API—never miss an opportunity to convert.

Score all of your leads every night—engage the right people at the right time.

Assign personas without surveys or lengthy form-fills—personalize experiences from the get-go.