Traits

In Traits, you'll find a full list of traits available in your account. Here, you can search through the hundreds of responsibly-sourced, cookieless Faraday Identity Graph traits that can be used throughout Faraday–from creating cohorts and persona sets to analyzing in Explore, and more–in addition to any user-defined traits you create with your own data.

Search for any trait using the searchbar, or filter by provider (Faraday or user defined) using the menu at the top.