Traits
In Traits, you'll find a full list of traits available in your account. Here, you can search through the hundreds of responsibly-sourced, cookieless Faraday Identity Graph traits that can be used throughout Faraday–from creating cohorts and persona sets to analyzing in Explore, and more–in addition to any user-defined traits you create with your own data.
Search for any trait using the searchbar, or filter by provider (Faraday or user defined) using the menu at the top.
Specific trait guides
Below, you'll find additional descriptions or tables, where applicable, for some Faraday Identity Graph traits.
Housing density definitions
The housing_density trait corresponds to “Units per sq/mi” below.
Housing density definitions
Rank | Name | Units per sq/mi |
---|---|---|
0 | Unpopulated | 0 |
1 | Sparsely populated | 1-72 |
2 | Lightly rural | 72-337 |
3 | Moderately rural | 337-640 |
4 | Low density suburban | 640-1,200 |
5 | Medium density suburban | 1,200-2,400 |
6 | High density suburban | 2,400-3,456 |
7 | Low density urban | 3,456-4,672 |
8 | Medium density urban | 4,762-6,400 |
9 | High density urban | 6,400-10,000 |
10 | Moderate urban core | 10,000-16,000 |
11 | Dense urban core | 16,000+ |