In Traits, you'll find a full list of traits available in your account. Here, you can search through the hundreds of responsibly-sourced, cookieless Faraday Identity Graph traits that can be used throughout Faraday–from creating cohorts and persona sets to analyzing in Explore, and more–in addition to any user-defined traits you create with your own data.

Image of traits console

Search for any trait using the searchbar, or filter by provider (Faraday or user defined) using the menu at the top.