Ask Faraday

Ask Faraday lets you ask plain-language questions about US consumers and your own customers from Claude, ChatGPT, or Cursor. Answers come from the Faraday Identity Graph, which covers 240M+ US adults and their households, plus the cohorts in your account. For a product overview, see the Ask Faraday page.

How it works

When you ask a question, your assistant writes SQL queries against Faraday's data, and the database returns aggregate answers. Because Ask Faraday runs in your own assistant, it works alongside the other tools you've connected there. For example, you can pull your deals from HubSpot and compare those people against the US market in Faraday, in one conversation.

What you can ask

Questions about the market need no data from you:

• "How many homeowners aged 35–54 live in Colorado, and what's their household income range?"
• "Which counties in the Southeast have the most households with young children?"
• "What share of households in Phoenix are renters vs. owners?"

Comparisons against your own cohorts, such as your customers, your leads, or repeat vs. one-time buyers:

• "How are my customers different from the general US population?"
• "How do repeat buyers differ from one-time buyers?"
• "Which of my markets have fewer customers than you'd expect, given how many similar households live there?"

Getting access

Ask Faraday has to be turned on for your account. It's available to Faraday Enterprise customers. To get access, contact your account team or talk to sales.

Connect your assistant

Ask Faraday uses the same MCP server and sign-in as Faraday's MCP server, at https://mcp.faraday.ai/mcp. To connect your assistant, follow the steps under Connecting an agent.

To check the connection, ask your assistant: "Give me an overview of my Faraday account."

Tips for better answers

• Be specific. Name the place, the age range, or the kind of household you care about.
• Ask for comparisons. "How do my customers compare to…" usually tells you more than a single number on its own.
• Ask follow-ups. Questions like "break that down by region" build on the previous answer, so you don't have to start over.
• Widen the question if it's turned down. If a question is rejected for being too narrow, that's the 50-person minimum at work. Widen the area or loosen a filter and try again.

Privacy

• Small groups are refused. Any result that describes fewer than 50 people is refused.
• The minimum is set on the data, not in the conversation. It's enforced in Google BigQuery, the database where the data is stored, not by a prompt. Asking the question a different way can't lower it.
• Personal details aren't there. Names, emails, and addresses aren't in the data the assistant can query.

Usage limits

By default, each account can run 100 queries a day, resetting at 00:00 UTC.