About
What Faraday Pro is and who it's for.
Faraday Pro is our streamlined interface for quickly selecting and deploying the customer context you need. You pick the context you want — consumer attributes, identity, or custom predictions — retrieve it by real-time lookup, file append, or warehouse connection, and pay only for the values we match. Agent-ready with MCP.
Who it's for
Start with Faraday Pro if you already have customers, leads, or other contacts and mainly want to know more about them — demographics, financial signals, predicted behavior, and so on — and you'd rather pick context elements and hit an API or upload a file than sit through a sales call.
You can sign up yourself and pay per match. There's nothing to configure and no contract to negotiate.
How Faraday Pro works
Create a Project
Projects are how you organize your work in Faraday Pro. Each project has its own set of context elements, so create a new project anytime you want to change up the context you're getting.
Choose your context
Use the Add elements button to select the context you want. You'll find three tabs:
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Consumer profile data — choose from the 1,400+ attributes in Faraday's catalog, spanning demographics, financial indicators, shopping behaviors, and more.
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Identity data — have customer emails and want their mailing addresses so you can send them postcards? Faraday Pro can deliver the missing identifiers you need to reach your contacts on every channel.
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Custom prediction data — define objectives like lead conversion or repeat purchase and let Faraday predict each of your contact's propensity. You can also organize your contacts into useful personas.
Get your context
Once you've selected the context you want, you can retrieve it in four ways:
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Lookup by API — great for simple automations. Use your CRM, CDP, or ESP's webhook functionality to post contact data to Faraday Pro; we return all the context you've requested for that person.
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Lookup by MCP — empower your LLM agent (Claude, ChatGPT, etc.) to retrieve context on demand, enabling it to design highly personalized engagement strategies.
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Append to a file — upload a CSV, map your columns, and download a new file that contains your context for those people. You'll always see match rates and credit costs before you download.
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Connect your warehouse — Faraday Pro can continuously deploy the context you chose to your data warehouse, database, or cloud bucket. Choose a table or file containing people, map columns, and we take it from there.
Pricing
Faraday Pro uses a credit system. Each type of context element has a per-value credit cost:
| Context element | Credits per filled value | At the base rate |
|---|---|---|
| Consumer profile attribute | 1 | $0.05 |
| Identity element | 3 | $0.15 |
| Custom prediction | 10 | $0.50 |
You're only charged for values we actually fill in — a blank comes back free. Predictions cost more because each one rides a model trained for you, not a catalog read; identity costs more than an attribute because appending identity is the expensive part of the match.
You're never charged for an identity element you supplied yourself: on a file, anything your identity mapping provides; on a lookup, anything your request already contained.
Credits start at $0.05, with significant volume discounts available:
| Credits purchased at once | Price per credit | Discount |
|---|---|---|
| Up to 99,999 | $0.05 | — |
| 100,000 or more | $0.025 | 50% |
| 1,000,000 or more | $0.0125 | 75% |
| 10,000,000 or more | $0.00625 | 87.5% |
The tier applies to a single purchase, and it's the rate you pay on every credit in that purchase.
How it differs from Faraday Enterprise
Faraday Pro and Faraday Enterprise are two ways into the same platform and the same data. Both are grounded in the same Faraday Identity Graph and predictive capabilities, so the context you get access to is identical.
Faraday Pro was designed as a streamlined interface to get the context you need on contacts you know. Faraday Enterprise is highly configurable, addresses more complex needs, and covers the entire Faraday API.
| Faraday Pro | Faraday Enterprise | |
|---|---|---|
| Data sources | ||
| Uploaded file | ✓ | ✓ |
| Data connections | ✓ | ✓ |
| SaaS integrations | ✓ | |
| Context | ||
| Consumer profile attributes | ✓ | ✓ |
| Identity | ✓ | ✓ |
| Simple predictions | ✓ | ✓ |
| Advanced predictions | ✓ | |
| Nearest location | ✓ | |
| Group membership | ✓ | |
| Retrieval | ||
| Person lookup (API/MCP) | ✓ | ✓ |
| File upload | ✓ | ✓ |
| Warehouse connection | ✓ | ✓ |
| SaaS integrations | ✓ | |
| Support | ||
| Self-service | ✓ | |
| Fully supported | ✓ |
(By the way, if what you're really after is a direct mail list for people you don't know yet, that's Row Pro, a separate product.)
Next steps
Read about projects, Faraday Pro's core abstraction, to see how attribute selection, lookup, enrichment, and billing fit together.